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STORIES
OF MAKING

Artwork by Ruschka Du Toit

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VIOLETTE

In 2017, Violette was imagining the world of her own brand when she invited me into the process. We developed a number of its products together, including Avec Amour, a roll-on fragrance, and Boum Boum Milk, an all-over hydrating spray. Two formulas I still hold especially close.

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HOLLYSIZ

Some creations begin with a brief. Others begin with friendship. I created this botanical oil for French singer Hollysiz (Cécile Cassel), one of the earliest supporters of Doux Me. Rose and luminous white flowers came together in a fragrance made for her alone.

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ELISA SEDNAOUI DELLAL

A bespoke perfume oil created around Elisa's love of jasmine, tiare flower, and ruby grapefruit. Handcrafted in small batches, it became something deeply personal: warmth, femininity, light.

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MANA 28

Catherine Michiels and I met more than thirty years ago, when we were both working in publishing in Brussels. We have stayed in each other's lives ever since. Years later, she asked me to create a perfume that would ‘smell like her.’ Mana 28 grew from that conversation: rose, poplar bud, lavender, coconut, and a memory of Hawaii.

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DOUX ME

In 2002, I founded Doux Me in Paris with four face creams and a simple conviction: what we place on our skin deserves the same care as what we place in our bodies. It became the first organic skincare brand in France to receive Ecocert certification, at a time when organic beauty was still finding its language.

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The collection grew to include skincare, aromatherapy, and the Beautyroom, an intimate treatment space I created in the heart of Le Marais. Over the years, Doux Me received industry recognition before I passed the company on in 2012 and moved to California.

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But the work was never only about the formulas. Together with French designer Olivier Peyricot, I imagined a transparent cooling cabinet unlike anything else in beauty at the time. It was part display, part object, part philosophy: a different way of thinking about how care could begin before a cream ever touched the skin.

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DOUX ME BEAUTY ROOM

In the heart of Le Marais, I created a small, intimate treatment space for bespoke facials, massage therapy, and energy healing. People came for their treatments, then often stayed afterwards to talk, read, have a cup of tea, or simply spend time together. Conversations would continue long after the treatment had ended. There was nowhere else to be, and no reason to rush. It became as much a place for connection as it was for care.

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